Maria Reyes
Maria launched Taco Time in 2009 with her grandmother's recipes and an unshakeable belief in fresh, honest food. She leads the kitchen with passion every single day.
Taco Time began as a small family kitchen in Lebanon, Oregon in 2009, driven by one simple belief: great food should be made with great ingredients. Our founder, Maria Reyes, grew up cooking alongside her grandmother, learning the art of bold, authentic flavors — and she brought every one of those lessons to the very first Taco Time menu.
What started as a 10-table dining room quickly became the heartbeat of the local food scene. Word spread fast about the taco time experience — freshly pressed tortillas, hand-sourced produce, and salsas made from scratch every morning. Within three years, we had tripled in size and begun catering for community events across the region.
Today, Taco Time is a beloved destination restaurant and growing delivery brand serving thousands of customers across United States. We've evolved — but our commitment to honest food, generous portions, and genuine hospitality has never wavered. Every dish we serve carries the spirit of that original family kitchen.
We believe food is more than nourishment — it's community, culture, and connection. Our mission is to honor those values in every bite we serve, whether you're dining in Lebanon or ordering from across the state.
We source locally whenever possible and never compromise on ingredient quality. Every item is made fresh — no shortcuts, no frozen shortcuts.
We are rooted in Lebanon, OR and deeply committed to giving back — from local partnerships to community events that bring people together.
Our recipes are crafted for maximum flavor. We celebrate authentic taste profiles, vibrant spices, and the kind of food that makes you come back for more.
We treat every guest like family. Transparent pricing, genuine hospitality, and a team that truly cares about your experience — every single visit.
From a small family kitchen to a thriving restaurant brand — here's how the Taco Time story unfolded.
Maria Reyes opens the first Taco Time location in Lebanon, OR with a 10-table dining room and a menu of 12 hand-crafted dishes inspired by family recipes.
Taco Time triples its seating capacity and wins "Best Mexican Restaurant in the Valley." We launch our first catering service for local events and corporate lunches.
We overhaul our menu to introduce over 40 new items including signature bowls, premium burritos, and a dedicated vegetarian line — all developed in-house.
We launch our digital ordering platform and delivery service, making the taco time experience available across the wider Oregon region for the first time.
We officially launch the Taco Time franchise program, inviting passionate food entrepreneurs across United States to bring the tacotime experience to new communities.
We celebrate serving over 50,000 happy customers and announce the redesign of our flagship location with an expanded kitchen and outdoor dining terrace.
Our talented, passionate crew is the heart and soul of Taco Time. Every dish is crafted by people who genuinely love what they do.
Maria launched Taco Time in 2009 with her grandmother's recipes and an unshakeable belief in fresh, honest food. She leads the kitchen with passion every single day.
With 12 years of culinary experience, Carlos drives menu innovation at Taco Time, balancing classic tradition with modern technique to keep dishes bold and exciting.
Sofia keeps every aspect of Taco Time running smoothly — from supply chain to service delivery. Her systems ensure every guest receives a consistently great experience.
James heads our catering division, bringing the full Taco Time experience to weddings, corporate events, and community gatherings across the region.
Love food and great people? We're always looking for passionate team members.
Join Our Team